W1 partnered with Peninsula to lead a bold brand transformation—shifting the company from a legacy petroleum identity to a future-facing global energy brand. We redefined their brand purpose around
Sustainability and IMO 2050, evolved the name, refreshed the visual identity, and reimagined the digital presence. The result: a sophisticated, ESG-aligned brand positioned to lead the next era of marine energy.
01. Strategy
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02. Research
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03. Design & Dev
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